In keeping with the growing tradition of multiple designer teamups, online retailer eBay has joined forces with leading creators including Billy Reid, Ruffian and Tibi for the eBay Holiday Collective.
Set to retail on eBay for the 2012 holiday season, the limited edition Collective will comprise men's and women's apparel, jewelry, travel and electronics accessories and home décor.
Available globally via Fashion Vault, eBay's destination for special events, limited-time sales and exclusives, the collection will go online as of November 12, with WWD reporting July 17 that the items will be priced from $50 to $100.
Joining New York Fashion Week favorites Reid, Ruffian and Tibi in the Collective are also Chris Benz, Fallon, Jonathan Adler and Steven Alan.
The designers will also compile wish lists and gift lists featuring their favorite eBay finds, with gift guides available online and on the eBay mobile app.
The news follows a surprise announcement recently from US retailers Neiman's and Target, which will jointly be offering a limited edition affordable collection comprising items by 24 designers such as Oscar de la Renta and Diane von Furstenberg as of December 1 via their stores and websites.
Meanwhile, earlier this year high street retailer Anthropologie launched a new designer springboard with its Made in Kind online platform, hosting multiple exhibitions each month from creatives including Gregory Parkinson, John Patrick and Samantha Pleet.
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