Thursday, March 29, 2012

Monthly style indicator: Comfort footwear versus glamour on Polyvore

Killer heels and clutch bags were among the most viewed accessories on online style sharing community Polyvore during February and March according to the site's latest Intelligence Report.

Polyvore, which lets users express their current fashion preferences in the form of collages, revealed that in terms of top incoming searches (terms leading visitors to Polyvore from search engines), Isabel Marant's high top sneaker topped the list.

These are a favorite with celebrities including Beyoncé Knowles, Alicia Keys, Miranda Kerr and Heidi Klum, and offer a more comfortable contrast to the most viewed styles on Polyvore for February and March, where stiletto heels dominated the top three (Valentino's bow pumps gained 342,129 views, with Maison Martin Margiela's open-toe bootie in second place and the Giuseppe Zanotti black suede platform bootie in third place).

In terms of trends Polyvore users searched for inspiration, high-top sneakers only came in at number eleven, while the number one spot went to a non-footwear item -- denim shorts2011) where she competed i. Combat boots came in at number five, and floral dresses were at number threefirmed by the Italian house to span class='y.  The former look set to be big for Spring/Summer 2012, with military styles similar to those worn by protagonist Katniss Everdeen in current box office smash The Hunger Games appearing in a number of recently created Polyvore collages.

 



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