Following hot on the heels of its recently announced eBay Holiday Collective designer teamup, the online auction site has been confirmed as the new sponsor of the British Fashion Council's Fashion Forward initiative.
The initiative, which helps designers develop and show their collections in London, is now in its sixth year and supports some of the British fashion capital's biggest names including Mary Katrantzou, Henry Holland and James Long.
The BFC announced July 25 that eBay will sponsor the initiative in a 'multi-season' agreement from the launch of the Spring 2013 collections.
Activities planned include a fashion auction hosted by eBay and the BFC to benefit Save the Children. Running from September 13 - 23, it will coincide with London Fashion Week's Spring 2013 season, and will carry pieces from iconic British labels including Burberry and Alexander McQueen.
Meanwhile, head of eBay fashion brands Melanie Smallwood will sit on the panel to decide the next round of designers that Fashion Forward will support -- this will be announced in January.
This is the latest move by eBay to up its impact on the fashion world, with the company announcing earlier this month that it is teaming up with leading creators including Billy Reid, Ruffian and Tibi for the eBay Holiday Collective. Set to retail on eBay for the 2012 holiday season as of November 12, the limited edition Collective will comprise men's and women's apparel, jewelry, travel and electronics accessories and home décor.
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