Rising director Quentin Jones has once again worked her magic with a stylish two-minute film showcasing Kenzo's pre-fall 2012 collection.
London-based director-and- illustrator Jones has previously worked on quirky videos for the likes of Victoria Beckham, as well as French fashion house Chanel and rising creators including Scotland's Holly Fulton.
Her new video for Kenzo, released online July 23, features hula hooping, monkey bars and boxing gloves, and confirms the modern direction that new creative directors Humberto Leon and Carol Lim are bringing to the house.
With an emphasis on outerwear and playful accessories, Kenzo's pre-fall 2012 line is reflected by the video, which evokes its model star as a "bewitching fighter."
Fashion films are becoming an increasingly important element in promoting a label's latest designs, with houses including Lanvin and Prada going viral with their innovative videos in seasons gone by.
Jones is fast becoming one of the industry's most in demand filmmakers, along with the likes of Hollywood director James Lima and Daniel Jackson, who has worked with labels including Alexander Wang and Prabal Gurung.
Watch Jones' imaginative video for Victoria Beckham's diffusion line Victoria, Victoria Beckham at http://youtu.be/IGF5bkr8esQ.
Meanwhile, catch her new Kenzo campaign at the following address: http://youtu.be/FXEs0iAySvA
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