With the impending London Olympics, 'tis the season for getting in shape. For Londoners, getting fit just got a bit more fashionable with the opening of the first standalone Adidas by Stella McCartney shop this past weekend.
The 800-square-foot (75 sq m), two-story shop is located next to the Adidas flagship store on Fulham Road in the Brompton Cross area and features McCartney's luxury performance line of yoga and tennis outfits, fashion-forward running ensembles, swimwear, gym bags, and outerwear.
Along with the Stella McCartney for Adidas line, the store will also carry replicas of the McCartney-designed Olympic uniforms for Team Great Britain.
Earlier this year, Adidas expanded its reach by opening a massive, five-story flagship store in Shanghai, making it the largest store specializing in sports good in the city, according to reports.
See the latest collection: http://www.youtube.com/watch?v=uS_Ok_0mMRU
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