Store chain C&A has created a surprising innovation in retail: an electronic hanger, linked to Facebook, that displays the number of 'likes' on each item.
How can a brand shift from online commerce to in-store buying and vice versa? C&A may have found the solution, now being tested in Sao Paulo, Brazil. Each item available in the boutique is posted on Facebook and subject to the opinions of visitors to the site. The popularity of the item displays instaneously in-store, on a screen embedded in the hanger. Customers can thus rely on the number of votes when making their choice -- which the store, of course, hopes will increase sales.
Still, Internet users still need to have the same tastes as buyers to some extent, as it remains the buyers who determine what items make it to stores in the first place.
A perfect solution if you want to be sure your looks are on-trend...or if you want to avoid winding up in the same T-shirt as 500,000 Facebook fans.
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