Following hot on the heels of H&M's sustainable Glamour Conscious Collection, high street retailer Topshop has teamed up with eco fashion brand Reclaim To Wear to create a debut upcycled capsule collection made entirely from discarded materials.
Materials including surplus stock and production off-cuts have gone into the line, which comprises on-trend pieces including ombre bleached denim shorts and color block panel mini and maxi dresses.
On sale from June 8 at the retailer's London Oxford Circus store and online, the line aims to encourage sustainability within the fashion industry.
Aiming to solve the problem of textile waste, Reclaim To Wear was founded in 1997. The brand's creative director Orsola de Castro and managing director Filippo Ricci shared their knowledge with Topshop when collaborating on the line.
'This is the first step towards the creation of zero waste design collections. I trust that the Topshop team's commitment to new sustainable solutions will lead to the reconsidering of consumption versus disposal throughout the whole fashion industry supply chain,' said de Castro.
The new eco friendly Topshop line follows a general shift in the fashion industry towards upcycling and sustainable fashion. On the high street H&M launched its Glamour Conscious Collection back in March, comprising pieces made using sustainable materials including organic cotton, hemp and recycled polyester.
Big name designers have also been getting in on the act, with a host of labels including Valentino and Lanvin signing up to film producer Livia Firth's Green Carpet Challenge initiative ahead of the awards ceremony season earlier this year.
Highlights on the Oscars red carpet included best actress winner Meryl Streep's gold draped Lanvin dress made out of eco-certified sourced fabric and Firth's red Valentino gown made of recycled polyester sourced from plastic bottles.
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